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  • Clear glass with water in it

Xerox Selects Clear as Its Inaugural Color of The Year 2020

Is clear a color? We think so. You may not, and that’s fine.

NORWALK, Conn. —

Looking ahead to 2020, Xerox today announced its inaugural Color of the Year: Clear.

While acknowledging debates as to whether the absence of all colors is itself a color (it is), Xerox stands by its choice of clear, the same color (or non-color) as fishbowls, windows and cellophane.

Just as these transparent surfaces give us a view into what lies behind them, Xerox’s Color of the Year showcases the importance of creating a fresh look into an unobstructed future, in hopeful yet clear-eyed anticipation of what lies ahead.

“It can enhance a color, it can brighten a color, it can sometimes add saturation to a color,” said Beatriz Custode, Color Customization & Engineering Services at Xerox.

For centuries, artists from Leonardo Da Vinci to Elisabeth Louise Vigée Le Brun have used layers of clear, called glaze, in their masterpieces – to add depth and texture or make them sparkle in the light. Even for those who aren’t fine artists, clear changes how we see the world. For example, house paints are typically available in different levels of gloss or semi-gloss allowing for a similarly shiny, reflective effect, and high-gloss paint washes easier than a Rembrandt.

In printing, Xerox technology such as the iGen® 5 Press, Iridesse® Production Press, and new PrimeLink® C9065/C9070 lets creatives use clear ink in their projects as readily as other colors, including metallics and fluorescents.

In the coming days, we will celebrate the art and science of clear and welcome a debate about whether clear is a color. We believe it is, and after you see our mini-documentary so will you. #Clear2020

Share your thoughts on social media with our @Xerox channels on FacebookTwitterLinkedIn, and Instagram.

 

About Xerox
In the era of intelligent work, we’re not just thinking about the future, we’re making it. Xerox Corporation is a technology leader focused on the intersection of digital and physical. We use automation and next-generation personalization to redefine productivity, drive growth and make the world more secure. Every day, our innovative technologies and intelligent work solutions—Powered by Xerox®—help people communicate and work better. Discover more at www.xerox.com and follow us on Twitter at @Xerox.

About the Author:

Belinda McDonald
Belinda McDonald has worked internationally in the U.S., South America, and Europe, offering her innovative business techniques to Fortune 500 companies as well as SMBs. She has achieved in the manufacturing industry, copier parts distribution, POS printer hardware/software distribution, media intelligence, and marketing. McDonald’s broad industry knowledge, combined with the disciplines learned while earning her degree in Communications from Louisiana State University, has boosted her recognition as a person who has a finger on the pulse of the office technology space. She is the Communication and Events Manager for ITEX.