Sales & Marketing

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Effectively Linking Sales and Marketing Efforts through Integration

Your dealership is wisely taking advantage of a marketing automation platform, an invaluable tool that enables you to automate your marketing strategy and initiatives for optimal effectiveness. Odds are, you’re also utilizing customer relationship management (CRM) software to better manage lead generation and customer information. However, if you are employing both of these resources, are you maximizing your return on investment in both by integrating the two? By syncing these [...]

How to Market Your Services During the COVID-19 Outbreak

As the COVID-19 pandemic took over the world, like businesses in most other industries, office technology dealers were left scrambling to furlough some employees. Abandoned offices and employees working remotely from home means there are fewer people printing, which translates to fewer service techs on the road and lower profits. However, this crisis is temporary, and business will go on. Eventually, we will get back to business-as-usual, which means business [...]

Epson Expands EcoTank Printer Portfolio with Cartridge-Free Pro Series to Encourage Small Businesses and Home Offices to Print Worry-Free

Users Can Print with Confidence with Five New EcoTank Pro Models that Offer Up to 80 Percent Savings on Replacement Ink vs. Standard Laser Toner Cartridges and Two Years of Unlimited Ink LONG BEACH, Calif. – March 27, 2020 – Epson America, Inc., pioneer and North America market leader of the Supertank printer category, owning almost 95 percent of the market share,3 announced five new EcoTank® Pro cartridge-free printers. A breakthrough for the Supertank [...]

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