[Cumming, GA] Pontrelli Marketing recently conducted its first user forum during the ITEX trade show at the Mandalay Bay Hotel and Casino in Las Vegas where dealer clients reviewed their firsthand experiences upon the implementation of Pontrelli Marketing’s Integrated Marketing Infrastructure process within their businesses. There is growing need for dealerships to build marketing foundations based on their diversified portfolio of services and solutions offerings which require a targeted approach to specific customer segments and market opportunities.
More specific to the Integrated Marketing Infrastructure are the following components: Data Marketing, CRM Requirements, Sales / Marketing Alignment, Targeted Marketing Campaigns, Marketing Automation, SEO, and Website. Pontrelli Marketing created a marketing process which has been proven within the industry at the corporate, direct, and dealer-channel levels. Dealers can now view its customer base and market opportunities like never before. Sales and marketing activities intersect and align within the CRM platform, which is currently a rare occurrence within the channel.
To support the Integrated Marketing Infrastructure process, Pontrelli Marketing has entered into strategic partnerships with The Sailor Group and Evolved Office. “We have spent two years developing a B2B Marketing Foundation Model and successfully sizing it to the dealer channel. It is exciting to partner with The Sailor Group and Evolved Office, who have dedicated platforms that automate the marketing campaign process,” states Dominic Pontrelli, President, Pontrelli Marketing, Inc.
“The Sailor Group is very excited about this partnership. Finally we are able to bring together all the components needed to drive responsive, dynamic marketing, embedded right inside your CRM. Deliver the perfect message to the right person at the right time, then track your strategy from start to finish with custom reports & dashboards,” states Ed Barfield, CEO / Founder, The Sailor Group.
“Evolved Office is excited to partner with Pontrelli Marketing. Having an integrated marketing infrastructure where all of the pieces come together—from strategic planning to deployment of highly-targeted marketing campaigns (email, social, SEO, web)—is a dream come true for all business solutions providers,” states Roger Jung, VP of Sales, Evolved Office.
ABOUT EVOLVED OFFICE: Evolved Office is the ideal marketing platform for business solutions providers, copier & printer dealers, and managed IT providers. The marketing landscape is constantly changing, so we help each client adapt and succeed with powerful and proven marketing solutions. EO has all the tools your company needs to reach the next level of success! www.evolvedoffice.com
ABOUT THE SAILOR GROUP: At The Sailor Group we are experts in the creation, integration and customization of Software as a Service (SaaS) applications, on the Salesforce1 platform. With our experienced team of developers, consultants and support experts, we help companies of all sizes across many industries to implement, customize and develop solutions to maximize the value and leverage the power of the Salesforce1 platform.
ABOUT PONTRELLI MARKETING: Marketing Strategy and Plan development, go to market strategy, with the unique ability to align Marketing and Sales efforts to successfully execute common strategic growth initiatives. The executive team has over 90 years of experience in Marketing and Sales leadership. We specialize in data-driven analysis to support better decision making. Customers are changing how they buy, blurring the lines between traditional B2B sales and marketing efforts. Use of industry proven rigorous, data-based analyses, technology and agile techniques provide for executable targeted marketing campaigns in areas which yield the highest probability of success.