Home/Keypoint Intelligence Announces Print Data Platform for Dealers
  • MAT Market Analytics Tool

Keypoint Intelligence Announces Print Data Platform for Dealers

02/27/2019 – Keypoint Intelligence has announced a new data product aimed at the dealer channel: Market Analytics Tool (MAT). MAT is a data visualization tool that gives users access to print volume, establishment and install base information by state, county, zip code and vertical markets. MAT is the latest addition to the suite of Keypoint Intelligence’s data platform products and services including Vertical Market Segmentation (VMS), Channel Mapping and Vertical Market Business Opportunities (VMBO).

MAT is a competitively priced, scalable product, allowing dealers of all business sizes to purchase whatever states they want and add data for up to 28 different vertical markets.

“At Keypoint Intelligence, we’re very excited about MAT and how it can help dealers grow their businesses,” said Randy Dazo, Group Director of Office Technology Services. “Users can break down and filter information to a very fine level. Being able to see firsthand what the print industry landscape in their area looks like will help dealers with sales territory planning, business expansion, and targeting vertical markets for the greatest chance at success.”

If you are interested in learning more information on MAT, visit www.keypointintelligence.com/mat.

About Keypoint Intelligence

Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. We employ over 125 professionals around the world who provide critical planning and go-to-market services, including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement. For more information, contact Mike Fergus at mike.fergus@keypointintelligence.com or +1 973.797.2150.

By |February 27th, 2019|Industry Insights|

About the Author:

Belinda McDonald
Belinda McDonald has worked internationally in the U.S., South America, and Europe, offering her innovative, business techniques to Fortune 500 companies as well as SMBs. She has achieved in manufacturing, copier parts distribution, POS printer hardware / software distribution, media intelligence and marketing. McDonald’s broad industry knowledge, combined with the disciplines learned while earning her degree in Communications from Louisiana State University, has boosted her recognition as a person who has a finger on the pulse of the office technology space. She is the Communication and Events Manager for ITEX.