Many small to medium-sized businesses start out by doing their own marketing. While that’s one way to save a few bucks, it’s not ideal in the long run.

Marketing generates awareness, builds trust, and is directly responsible for sales. If your marketing isn’t on point, your company won’t sell, and it won’t survive. Great marketing requires experience, which is why companies eventually outsource it to agencies.

But not every agency can cater to your company’s unique needs. So, how do you know if you’ve picked the right partner to promote your brand?

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