The market research company has launched a new study on opportunities in graphic communications and specialty printing.
InfoTrends (a division of Keypoint Intelligence) has announced a new study, focused on growth opportunities for graphic communication and specialty print providers. In this study, InfoTrends will survey graphic communication providers to identify best practices of firms succeeding in offering sign, display, and specialty graphics. Study completion is set for December 2017.
Graphic communication providers are investigating new ways to grow the business. More competition has firms looking to offer new products and services to increase business from current customers and attract new customers.
“Sign, display, and speciality graphics are important applications offering growth opportunities to commercial printers, sign shops, screen printers, and ad specialty providers,” says Steve Urmano, Director of InfoTrends’ Wide Format Printing Service.
“Increased competition has providers exploring new products and services to expand into adjacent service markets where they can leverage their existing operational knowledge. To that end, firms are investing in wide format printing devices, software, and media/substrates to differentiate among competitors, grow revenues, and improve efficiency.”
According to InfoTrends ongoing market changes and new developments in material science have changed the technology landscape. Many revenue avenues are surfacing as providers look to take advantage of innovations and leverage existing investments.
“This study will help subscribers gain critical insights and fresh perspective for supporting successful product and service development, marketing, and sales, in a changing market,” says Lisa Cross, Associate Director of InfoTrends’ Business Development Strategy Service
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