Home/Grow Your Business and Increase Profitability with Converged Services
  • Grow your business chart

Grow Your Business and Increase Profitability with Converged Services

By Team Tigerpaw Software

The landscape of the managed print industry is changing with fewer and fewer printed pages and more digital everything. And in that shift lies not just the need for office equipment dealers to adapt but also opportunities for them to grow and increase profitability.

The need for converged services

Modern businesses don’t want to purchase IT services from one company, print from another company and cloud technologies from a third.

They want to work with a single partner — a converged services provider, or Managed Technology Services Provider (MTSP) — that can handle all aspects of their technology. In other words, they want someone to own their office, piece by piece.

What does converged services include?

Right now, many managed print providers offer just a single service. Converged services simply means offering a suite of services.

That suite should at least include managed IT services alongside managed print but also can encompass anything that touches your customers’ networks, such as:

  • Cybersecurity and dark web monitoring
  • VoIP
  • A/V
  • Video surveillance
  • Access control

By offering converged services, MTSPs position themselves for maximum profitability now and into the future no matter what industry changes arise.

Advantages of converged services

Offering converged services to your customers leverages the most difficult thing to build: customer trust.

Your customers will be purchasing that technology from someone. It should be you. Why not retain that profitability and simultaneously strengthen your relationship with your customer? If you don’t, someone else will.

One-trick ponies cannot survive in today’s environment. Your transition to becoming a converged services provider must occur today, not tomorrow.

About the Author:

Belinda McDonald
Belinda McDonald has worked internationally in the U.S., South America, and Europe, offering her innovative, business techniques to Fortune 500 companies as well as SMBs. She has achieved in manufacturing, copier parts distribution, POS printer hardware / software distribution, media intelligence and marketing. McDonald’s broad industry knowledge, combined with the disciplines learned while earning her degree in Communications from Louisiana State University, has boosted her recognition as a person who has a finger on the pulse of the office technology space. She is the Communication and Events Manager for ITEX.