By Team Tigerpaw Software
The landscape of the managed print industry is changing with fewer and fewer printed pages and more digital everything. And in that shift lies not just the need for office equipment dealers to adapt but also opportunities for them to grow and increase profitability.
The need for converged services
Modern businesses don’t want to purchase IT services from one company, print from another company and cloud technologies from a third.
They want to work with a single partner — a converged services provider, or Managed Technology Services Provider (MTSP) — that can handle all aspects of their technology. In other words, they want someone to own their office, piece by piece.
What does converged services include?
Right now, many managed print providers offer just a single service. Converged services simply means offering a suite of services.
That suite should at least include managed IT services alongside managed print but also can encompass anything that touches your customers’ networks, such as:
- Cybersecurity and dark web monitoring
- Video surveillance
- Access control
By offering converged services, MTSPs position themselves for maximum profitability now and into the future no matter what industry changes arise.
Advantages of converged services
Offering converged services to your customers leverages the most difficult thing to build: customer trust.
Your customers will be purchasing that technology from someone. It should be you. Why not retain that profitability and simultaneously strengthen your relationship with your customer? If you don’t, someone else will.
One-trick ponies cannot survive in today’s environment. Your transition to becoming a converged services provider must occur today, not tomorrow.