[Fort Lauderdale, FL] – Adam R. Fish, partner lead at Google, Inc. (NASDAQ: GOOG), will deliver a keynote address at this year’s Imaging and Technology Education Exposition (ITEX 2017). An expected one thousand attendees will listen as Fish delivers his speech, Growing Your Business with Digital in a Mobile-First World, which will expound on the future of Internet searches and marketing as well as the importance of Business Solutions Providers (BSPs) developing strong digital footprints in their local markets.
As the partner lead, Fish is responsible for large client sales at Google. He advises large corporations on strategy, digital media, and mobile for performance-driven markets. His primary focus is embracing change and putting customers first through digital experiences. Fish served as a consultant at PricewaterhouseCoopers prior to his work with Google.
Fish’s keynote address will take place on April 20, 2017 at the Mandalay Bay Convention Center in Las Vegas, Nevada. During this thirty-minute session spanning from 8:20 a.m. to 8:50 a.m., Fish will discuss the core components of a highperforming digital acquisition channel in a mobile-first world. Business owners will be empowered to evaluate their own websites and marketing strategies against Google’s latest best practices.
“My career at Google is devoted to connecting people with information and helping businesses grow on the web. I look forward to delivering a productive session with actionable insights for ITEX leaders and a glimpse into the future of digital,” said Fish.
The keynote will reinforce the innovative undertone of the ITEX trade show, which keeps in the mind the goal has always been to put BSPs at the forefront of the technology industry.
Founder and owner of the ITEX trade show, Marc Spring, emphasized the importance of Google’s presence at ITEX2017 for BSPs in the technology channel stating, “With over 60 percent of consumers using Google to find reputable local businesses and increasing local competition, digital marketing has become the key to generating leads. Our BSPs need to establish strong digital presences in order to sustain their businesses, and Google sharing best practices will help them do just that.”
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.
ITEX Imaging & Technology Education Exposition is the largest and most extensive national trade show connecting vendors and resellers in the office technology space. Founded by Marc Spring in 2001, ITEX was developed to provide dealers with access to a vendor-agnostic trade show featuring practical education that addresses modern industry solutions to help grow their businesses. As the show grew over the years, it proved to be a huge success—with revenue growing 780 percent between the show’s inception in 2001 and when Spring sold the show in 2009. Spring reacquired the show in 2016. For detailed information visit www.itexshow.com