In today’s world, the thriving internet offers dealers exposure to prospective clients through search engines like Google, the number one online search engine. According to Search Engine Journal, 75 percent of internet users never scroll to the second page of a Google search. Furthermore, it is vital that your company website appears on the very first page of a Google for the opportunity to spread brand awareness and to network with prospective clients. As most dealers advance and become Managed Service Providers (MSPs), generating leads is essential to business growth year over year.
Search Engine Optimization (SEO) has become an essential component of digital marketing. Marketing companies who specialize in SEO have the ability to perform an audit to explore where a dealer’s website is on a Google search and then examine the reasons why it lands where it does, specifying the industry, whether it be document management, managed IT, or MPS.
To immediately increase traffic, paying for social media campaigns and/or Google Ads are both effective options. Marketing experts across different industries emphasize the significance of creating a digital marketing strategy. Although digital marketing encompasses a vast array of tactics, SEO is one of the most significant mechanisms that can effectively generate new leads over time. To strategically implement SEO, it may take months or even a year to allow Google to recognize your organization as a local authority.
If you are searching for more rapid results, Google Ads or pay-per-click (PPC) campaigns have proven success. With Google Ads or PPC, Google displays your business’ ad on page one of search results. When effectively managed, PPC has the potential to generate an increased amount of traffic to your company’s website, eventually generating leads and increased revenue.
If your company is able to dedicate a designated budget to marketing, it may be most effective to implement both Google Ads and PPC for this year’s digital marketing strategy. The overall objective for any company is to consume as much real estate on page 1 of Google search results as possible. When beginning to implement SEO, clearly identify your company’s digital marketing objective, define which tactics to implement, and track results to measure how much you are increasing revenue by mastering SEO.
For assistance with your company’s Search Engine Optimization, contact Evolved Office for an SEO assessment