Add Google’s name to the list of corporations pitching in to help small- and medium-sized businesses (SMBs) during the COVID-19 pandemic. The tech giant is providing its existing SMB customers with ad credits to help them market their companies to people interested in their products or services. They’ve allotted a whopping $340 million in ad credits to be used for future ad spend on Google Ads until the end of 2020.
What is Google Ads?
Google Ads enables businesses to get in front of consumers searching for a product or service on Google Search or Maps. Google is by far the most popular search engine amongst people today, dominating the global search engine market share. More than 90 percent of all search queries performed worldwide take place on Google. By utilizing Google Ads, you can reach the people you want to reach, in the locations you want to reach, when you want to reach them, paying only when someone clicks your ad after seeing it. Pay-per-click (PPC) advertising is an extremely effective digital marketing strategy, and Google Ads is a great way to target and manage your advertising to help you maximize your return on your PPC investment.
What does this mean for my dealership?
Essentially, this Google Ads credit is a donation to your marketing budget that existing Ads customers can use for PPC campaigns. Think of it as house money Google is giving you to spend on the Ads platform. You can use this credit to pay for future spending across the Google Ads platform, including Search, Display, and YouTube. The amount of the credit varies by customer, based on their historic Ads spend levels, among other factors.
Office technology dealers and Business Solutions Providers (BSPs) already utilizing Google Ads for PPC advertising should obviously take advantage of this credit. It’s found money you can put towards getting your brand in front of consumers and having them click on your ads. Found money is always a good thing, but it’s even more valuable at a time when the majority of businesses struggling financially due to the pandemic.
If you’d like to learn more about PPC advertising or how your dealership can take advantage of this Google Ads credit, contact the digital marketing specialists at Evolved Office today.