[Fort Lauderdale, Florida] – ITEX 2017 has secured a key partnership with ChannelPro, the leading business and technology information channel for the small and midsize IT marketplace. Acknowledging the convergence of Managed Print and Managed IT in the industry, ChannelPro recognized that this partnership provides significant value to their IT VAR audience. ChannelPro will promote the show across its media channels and will be featured as a show sponsor at ITEX 2017—the premiere industry trade show for Business Solutions Providers (BSPs) who deploy imaging and IT business solutions that will be held from April 18-20 2017, at Mandalay Bay in Las Vegas.

As the go-to industry publication and media outlet, ChannelPro is dedicated to providing IT consultants, VARs, and Managed Services Providers who serve the IT needs of small and midsize businesses (SMBs) targeted business and technology information. This partnership with ITEX provides ChannelPro with additional exposure to Business Solutions Providers (BSPs) beyond their current reach. Additionally, ChannelPro will leverage ITEX to gain valuable insight from attending VARs, several of which serve as the country’s largest and most influential technology providers.

This media partnership underscores the value of ITEX for technology resellers and Business Solutions Providers (BSPs), further establishing ITEX as the industry’s go-to technology event and ensuring increased attendee and exhibitor turnout from IT VARs. ITEX 2017 will also gain improved technology education with access to insight, guest speakers, and statistics provided by ChannelPro. Several of the education tracks at ITEX 2017 will be technology-focused, emphasizing how crucial technology is to the endurance and growth of the industry by highlighting software, IT, Cloud, and hardware topics and trends. With more than 50 education tracks, ITEX prioritizes high-level education with panel discussions, IT certifications, and exceptional networking experiences. The ChannelPro partnership ensures access to even more educational opportunities for ITEX 2017 attendees.

“We recognize the traditional BTA or Office Equipment dealer is morphing their business and services into a Managed Services Provider model. Being involved with ITEX helps us set the direction for our publication by providing us keen insight into the minds of the ITEX core attendee,” said Michael Siggins of ChannelPro.

Added Marc Spring, president of ITEX: “As a media partner, ChannelPro Magazine gives us reach in the IT VAR market. The networking and bringing together of IT VARs and document imaging dealers to exchange ideas will be an important part of the overall impact of ITEX 2017.”

About ChannelPro

The ChannelPro Network provides targeted business and technology information for IT channel partners who serve small and midsize businesses (SMBs). Via its websites, live events, and a monthly magazine, The ChannelPro Network delivers expert opinion, analysis, news, product reviews, and advice vital to a channel partner’s business success.

About ITEX

ITEX Imaging & Technology Education Exposition is the largest and most extensive national trade show connecting vendors and resellers in the office technology space. Founded by Marc Spring in 2001, ITEX was developed to provide dealers with access to a vendor-agnostic trade show featuring practical education that addresses modern industry solutions to help grow their businesses. As the show grew over the years, it proved to be a huge success—with revenue growing 780 percent between the show’s inception in 2001 and when Spring sold the show in 2009. Spring reacquired the show in 2016. For detailed information visit www.itexshow.com