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Brother Awarded Winter 2019 BLI Pick Awards in Three Categories

Brother International Corp. continues its streak as a winner of Keypoint Intelligence-Buyers Lab (BLI) Winter Pick Awards. This year, Brother received accolades in three categories for the Brother HL-L3230CDW/HL-L3270CDW/HL-L3290CDW as Outstanding Color Printer for SOHO environments, the Brother MFC-L3770CDW/MFC-3750CDW Outstanding Color MFP for SOHO environments and the Brother INKvestment Tank MFC-J6945DW Outstanding Tabloid Inkjet All-in-One.

Announced twice a year, the BLI Pick Awards recognize the products which performed best in their categories evaluated in BLI’s extensive and rigorous lab testing. These tests include measures for durability and reliability, as well as ease of use, media handling, productivity and value. The BLI Outstanding Achievement Awards acknowledge attributes such as innovation, usefulness, energy efficiency and value.

Outstanding Color Printer/MFP for SOHO Environments

“Our digital color Brother HL-L3230CDW/HL-L3270CDW/HL-L3290CDW and MFC-L3770CDW/MFC-3750CDW models were designed specifically to address the needs of SOHO users looking for laser-quality sharp text and vivid color images for important documents,” said Phil Lubell, senior director of B2C product marketing, Brother. “When introducing this product line, we really listened to our customers to address more of their printing and imaging challenges, and we are incredibly proud to be recognized for it.”

The Brother HL-L3230CDW/HL-L3270CDW/HL-L3290CDW and MFC-L3770CDW/MFC-3750CDW models come with wide range of features and functions, including faster print speeds, flexible paper handling, mobile printing options, touch-to-connect printing with near-field communications (NFC) and more. This fleet of digital color printers comes in a compact size so small and home office users can reap the benefits of color laser quality performance, while maximizing office space.

“Brother continues to deliver top-of-the line printers for businesses of all sizes,” said Marlene Orr, director of printer and MFP analysis, BLI. “With value-adding features allowing users to print wirelessly, the color digital printers are an incredible tool for small businesses with employees on the go.”

Outstanding Ledger-Size Inkjet All-in-One

The INKvestment Tank business-centric MFC-J6945DW offers incredible value to users looking to take advantage of cloud connectivity and ledger-sized printing, which is great for handling financial reports, spreadsheets, budgets and more. This business-centric INKvestment Tank technology is simple, with easy-to-insert, high-volume cartridges coupled with internal ink tank storage for maximum page yields, delivering up to one year of printing. The MFC-J6945DW also includes the Page Gauge feature, which estimates how many pages are remaining, so you know exactly how much ink you have left to work with.

“In expanding upon the INKvestment Tank portfolio, we have been able to better serve businesses of all sizes,” Lubell said. “By bringing more business-centric features to our printers, including ledger-size paper handling, large ink tank cartridge yields and the ability to print from virtually anywhere, our customers can manage their operations effectively and efficiently.”

“The Brother MFC-J6945DW provides business users with just the perfect mix of features and functionality that is required to deliver strong business impact,” Orr said. “With a robust set of features including Page Gauge, cloud connectivity and up to one year of ink in the box, business users are well equipped to maintain productivity and flexibility throughout their work day.”

About the Author:

Elizabeth Stanislaw
Elizabeth Stanislaw earned her Bachelor's and Master's degree from Florida Atlantic University. During her studies, she specialized in marketing, event planning, hospitality, and overall customer service. Her skills include digital marketing, social media marketing, content writing, guest services, event planning, budget management, photo editing, and website management. Upon completing her Master's degree in Business Administration, she began working at ITEX (Imaging & Technology Education Exposition).