Resellers can help clients grow their businesses and simultaneously deepen their relationships by guiding them on the importance of their online presence. If there is a consistency in brand, strategic messaging, and a professional appearance across all channels, it can separate their business from the crowd. (Tip – it’s also a good practice for your business to follow).

Sean Berg, Director of Education at Shift4, outlines how to speak with your client about the importance of a strong web presence—to generate traffic, create a more relatable and recognizable brand, and to increase revenue.