An Online Presence—Build Stronger Relationships with Your Clients by Guiding Them on its Importance
Resellers can help clients grow their businesses and simultaneously deepen their relationships by guiding them on the importance of their online presence. If there is a consistency in brand, strategic messaging, and a professional appearance across all channels, it can separate their business from the crowd. (Tip – it’s also a good practice for your business to follow).
Sean Berg, Director of Education at Shift4, outlines how to speak with your client about the importance of a strong web presence—to generate traffic, create a more relatable and recognizable brand, and to increase revenue.
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Belinda McDonald has worked internationally in the U.S., South America, and Europe, offering innovative business techniques to Fortune 500 companies as well as SMBs. She has achieved in the manufacturing industry, copier parts distribution, POS printer hardware/software distribution, media intelligence, and marketing. McDonald’s broad industry knowledge, combined with the disciplines learned while earning her degree in Communications from Louisiana State University, has boosted her recognition as a person who has a finger on the pulse of the office technology space. She is the Communication and Events Manager for ITEX.
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