Source: Jim Hamilton, Consultant Emeritus at Keypoint Intelligence
Jim Hamilton, Publisher at Green Harbor Publications and former Director at Keypoint Intelligence, has developed an easy-to-remember acronym that highlights the benefits of print. This acronym, PLATE, stands for Physical, Lasting, Accessible, Tactile, and Eco-Friendly. The PLATE acronym starts at a place that is familiar to most in our industry—the printing plate. It reminds us of five key and interrelated factors that make the use of print and paper appealing and effective.
Let’s explore how each of these words aligns with the benefits of print.