Trade shows

29 06, 2022

The Return of Print Industry Trade Shows

By ITEX Staff|June 29th, 2022|Sales & Marketing|

By Johnny Shell, Keypoint Intelligence Trade shows have long been a source of new business…a way to generate leads, fill the sales pipeline, and to display the latest and greatest (insert invention, software, or manufactured product here). Among the traditional exhibitors in the printing industry, [...]

16 03, 2020

Trade Shows—Still Important in Today’s Business World

By Belinda McDonald|March 16th, 2020|Industry Insights|

An article, written by Keypoint Intelligence and appearing in WhatTheyTh!nk, highlights the role of tradeshows in modern business planning. A decision-maker who has face-to-face interactions at tradeshows, and engages in business networking, has a better chance of gathering more meaningful information and solidifying business transactions. [...]