While there’s still some room for traditional marketing tactics, nothing can make or break a business more than its online marketing strategy. Almost every industry lives in the digital space.

Even if your dealership has a strong online presence, public interest doesn’t always translate to sales. Setting up the correct campaigns is key to keeping your dealership relevant, generating and converting prospects, and establishing long-term customer relationships.

This is where the drip campaign comes into play.

Read the full article here.