By Mark Davis, Keypoint Intelligence
Reading the printed word is something many of us take for granted day in day out. Whether we’re out shopping, travelling on public transport, or looking at our phones—we process vast amounts of information at fast speeds. But for some, reading is more of a challenge and accessibility to information remains limited. A simple trip to the supermarket, a browse in a bookshop, or engaging with a witty advert is much more arduous and stressful.
For several years, companies have been guilty of failing to make printed materials fully accessible to those with conditions such as dyslexia, colour blindness, ADHD, and early dementia (despite guidelines from professional bodies and governments on how to overcome these challenges being available for some time). As more of our interaction with the written word comes in the form of digital mediums, many designers and marketers have focused attention on making these channels more accessible, leaving print to one side. However, we still read menus in restaurants, glance at adverts on public transport, and look at signs whilst driving on the freeway—meaning that there is still a need to make print more accessible for those with disabilities or low literacy abilities. So, how do companies currently shape up?