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Another Google Update: What You Need to Know!

By: Roger Jung, Evolved Office If you want to generate leads online, your website must be listed on the first page of Google! Google accounts for 67 percent of searches, while only 10 percent of users go to page two of search results.  That’s why it is imperative for every business solution provider to keep up with Google’s updates! Google made an announcement that it will begin using “HTTPS” as [...]

Epson Launches New Epson Advantage Partner Program

Comprehensive Channel Program Delivers Best-in-Class Benefits and Opportunities for Increased Profitability Across Specialized Categories LONG BEACH, Calif. – Epson America, Inc., a leading provider of digital imaging solutions, today announced its new Epson Advantage Partner Program, designed to provide channel partners with cost-effective technology solutions coupled with specialized resources to help increase sales and maximize profits. The Epson Advantage Partner Program is comprised of six specialized categories by market focus, and [...]

Successful Dealers Leverage their CRM to Upsell

By: Dominic Pontrelli, Pontrelli Marketing  We are inundated by phrases such as:, ‘leverage your customer relationships’, ‘mine your customer base’, ‘increase customer wallet share’, and ‘100% sold’. We know that these terms refer to upselling an existing customer base, yet we have a difficult time putting these concepts into practice.  We face barriers such as, ‘brand is positioned as a copier provider’, ‘customers do not know our other offerings’, ‘website [...]

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