By: Roger Jung, Evolved Office

If you want to generate leads online, your website must be listed on the first page of Google! Google accounts for 67 percent of searches, while only 10 percent of users go to page two of search results.  That’s why it is imperative for every business solution provider to keep up with Google’s updates!

Google made an announcement that it will begin using “HTTPS” as its newest ranking signal, or the criteria Google establishes to determine which sites end up on the first page of search results. Examples of established ranking signals include having clean URL structures, responsive layouts, including alt text for images, social media endorsements of your content, and more.

HTTPS indicates a website has additional layers of security as opposed to those beginning with “HTTP” (what comes before the “www” in a website’s URL). Switching to HTTPS involves purchasing and installing a Secure Sockets Layer (SSL) certificate from your hosting company, as well as a few housekeeping efforts, like updating redirects and links.

Consider the following reasons why making the switch to HTTPS can benefit your website:

Better Security – An HTTPS site includes encryption, data integrity, and authentication layers of security between the site and its users.

Boosted Credibility – Consumers are becoming more aware of the difference between HTTPS sites versus their less-secure counterparts, whereby visitors put more trust and value into HTTPS sites. This credibility boost is particularly true for those businesses selling Managed IT Services, as your move to an HTTPS site shows you value security in technology.

Increased SEO – Now that Google has added secure sites as a ranking signal, having an HTTPS site  matters. You will rank higher in Google search results compared to your local competitors whose sites start with HTTP, driving leads to your site and giving you an advantage over the competition.

Considering its security, credibility, and SEO benefits, converting your website URL to HTTPS is a no-brainer. The best part? It’s affordable! The SSL subscription can be purchased for only $69.99 through your domain hosting provider.

Roger Jung is the VP of Sales for Evolved Office. Evolved Office is the #1 marketing platform and agency for office equipment dealers and a Google Partner!