By Eve Padula, Keypoint Intelligence

Modern marketers have a wide variety of options to choose from when it comes to reaching their desired audience members. Although direct mail is certainly not the only way to deliver a message, it can be a great way to get noticed—even in our digital world. Unfortunately, the process of standing out with direct mail communications is more complicated now than it was in the past. Merely sending a generic letter, package, brochure, or postcard to a large audience will not be enough to generate interest in your brand. Businesses that don’t understand how to create compelling pieces of direct mail are unlikely to reap the benefits that they can offer.

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