FREMONT, California — February 11, 2021 — Electronics For Imaging, Inc. recognized its top-performing Fiery® dealer partner, Beaverton, Oregon-based Pacific Office Automation, for its growth and success helping customers achieve their goals using EFI Fiery digital front ends (DFEs) and digital print workflow solutions.

EFI recognized POA as its Dealer of the Year, in appreciation of the dealer’s superior sales, technical support, and customer service. POA represents EFI Fiery solutions for digital production and office printers from Canon®, Konica Minolta®, Kyocera®, Ricoh® and Sharp®.

It is great to partner with a company that allows our customers to be innovative in their business,” said Doug Pitassi, president, Pacific Office Automation. “We see EFI as the most consistent and efficient Digital Front End in the market. We are honored to partner with such great technology.”

Many enterprises, in-plant CRDs, and print-for-pay businesses rely on POA’s comprehensive solutions offering to advance their production printing capabilities. Those customer engagements often include implementations of EFI’s newest Fiery DFE solutions, which help users achieve higher total throughput, better color management and streamlined job preparation for fewer errors and less waste in cut-sheet digital production printing.

POA also helps customers implement additional, advanced solutions that further automate print production, including EFI MarketDirect StoreFront software for easy-to-use, robust web-to-print ordering and eCommerce, and new EFI IQ™ cloud solutions that help users extract value from data to minimize bottlenecks and optimize equipment utilization.

POA is a highly resourceful and innovative partner that goes the extra mile to ensure that its customer base of enterprises and print production operations have the most efficient digital capabilities,” said Toby Weiss, senior vice president and general manager, EFI Fiery. “Even given the challenges faced in 2020, POA continued undaunted with providing superior service, sales and support for EFI Fiery solutions, helping customers achieve even greater profitability, higher quality and better value in digital printing.”

For more information about high-quality, Fiery Driven™ digital production printing, visit www.efi.com.

Image Caption: Pacific Office Automation President Doug Pitassi (left) receives the EFI Fiery Dealer of the Year Award from EFI’s Jay Knudson

About EFI

EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, building materials and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)

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NOTE TO EDITORS: The EFI logo and Fiery are registered trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. EFI and Fiery Driven are trademarks of Electronics For Imaging, Inc. in the U.S. and/or certain other countries. Canon is a registered trademark of Canon Inc. in the U.S. and may also be trademarks or registered trademarks in other countries. Konica Minolta is a registered trademark of Konica Minolta, Inc. Kyocera is a registered trademark of Kyocera Corporation. Ricoh is a registered trademark of Ricoh Company, Ltd. Sharp, is a registered trademark of Sharp Corporation and/or its affiliated companies. All other terms and product names may be trademarks or registered trademarks of their respective owners, and are hereby acknowledged.

Nothing herein should be construed as a warranty in addition to the express warranty statements provided with EFI products and services.

Media Contact:

David Lindsay, EFI
+1 404 931 7760
david.lindsay@efi.com