LOS ALAMITOS, Calif. – May 19, 2022 – Epson America, Inc. today announced that CRN®, a brand of The Channel Company, has named Debra Merritt, commercial channel marketing manager, North America, to its Women of the Channel list for 2022. This esteemed list honors the incredible accomplishments of female leaders in the IT channel. Those named on this annual list come from all corners of the IT channel — including vendors, distributors, and solution providers whose vision, expertise, and contributions make an impact on the industry every day.
By bringing innovative concepts, strategic business planning and comprehensive channel initiatives to life, these extraordinary women support partners and customers with exceptional leadership. CRN celebrates these women, who are so deserving of recognition, for their constant dedication to channel excellence.
Merritt is responsible for the development, management and execution of channel marketing strategies along with fully intergraded commercial marketing efforts in support of channel partners. She is the liaison and point person for all business printer commercial channel partner marketing needs. Leading with cross-functional team building and relationship management skills across geographically dispersed teams, she successfully supports a hybrid approach to activate sales for Epson partners via virtual open houses and sales enablement tools.
“Epson is committed to the success of our channel partners through supporting recruitment, opening new revenue opportunities and driving demand generation campaigns,” said Merritt. “By supporting the deployment of a hybrid sales approach this past year, we have gained over 250 activated reseller sales representatives, and we are dedicated to fostering these new as well as existing partner relationships with customized engagement activities to drive sales activation.”
Portraying exceptional strategic and tactical field marketing leadership with a track record for leading successful new digital business ventures, Merritt has parlayed business intelligence, demand generation and customer insights into the delivery, coordination and execution of all digital marketing and sales enablement initiatives that consistently exceed Epson’s business printer marketing objectives, netting year over year growth.
“We are proud to once again recognize the remarkable leaders on this year’s Women of the Channel list. Their influence, confidence, and diligence continue to accelerate channel success significantly,” said Blaine Raddon, CEO of The Channel Company. “Their accomplishments will inspire others, and we look forward to witnessing their future contributions to the channel.”
CRN’s 2022 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/WOTC.
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion. global.epson.com/
Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com. Follow The Channel Company: Twitter, LinkedIn, and Facebook.