Bridgewater, N.J., March 29, 2021 – Brother International Corporation is proud to announce that CRN®, a brand of The Channel Company, has awarded Brother a 5-Star rating in CRN’s 2021 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies that provide products and services through the IT Channel. The 5-Star rating is awarded to an exclusive group of companies that offer solution providers the best of the best, going above and beyond in their partner programs.

Brother’s Authorized Partner Program was selected for its commitment to continually supporting partners through innovative solutions. In 2020, Brother debuted a new, unified Partner Relationship Management platform to streamline partner efforts and ensure that all partner resources can be accessed from a centralized, digital-first portal. The resources available to partners through the portal, PATH (Partner Authorized Total Hub), include access to the Brother Knowledge Center, key product and solution details,
supportive marketing content, and much more. The portal builds upon Brother’s existing program to provide critical support for its valued partner ecosystem.

“We’re always striving to embody Brother’s motto, ‘At Your Side,’ which certainly extends to the deeply valued relationships we have with our partners,” said Stephanie DeSanto, Senior Partner Program Development Manager, Brother International Corporation. “In particular, the significant challenges Brother’s partners faced over the last year reinforced the need for the new Brother Partner Portal in order to strengthen Brother’s partner ecosystem digitally. We want to do everything we can to help our partners succeed.”

Given the importance of IT vendor channel programs, each year CRN develops its Partner Program Guide to provide the channel community with a detailed look at the partner programs offered by IT manufacturers, software developers, service companies, and distributors. Vendors are scored based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.

“As innovation continues to fuel the speed and intricacy of technology, solution providers need partners that can keep up and support their developing business.” said Blaine Raddon, CEO of The Channel Company. “CRN’s 2021 Partner Program Guide gives insight into the strengths of each organization’s program to recognize those that continually support and push positive change inside the IT channel.”

The 2021 Partner Program Guide will be featured in the April 2021 issue of CRN and online at www.CRN.com/PPG.

About Brother International Corporation

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother-usa.com.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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