By Lindsey Naples, Keypoint Intelligence
We’ve written blogs about greenwashing, but with progress comes further abuse. Now, the issue at hand is AI washing (v.): A marketing tactic in which a company overemphasizes the use/involvement of artificial intelligence (AI) to promote a product or service. This particular issue of AI washing has already cost two investment firms up to $400K in fines by the US Securities and Exchanges Commission (SEC). While this is one of the first cases of such false claims (according to the linked article above), it’s definitely not the last.
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