ColorWorks On-Demand Color Label Solutions Bring Flexibility to Natural and Organic Products Packaging 

LOS ALAMITOS, Calif. – Feb. 18, 2026 – Epson today announced it will exhibit at the 45th annual Natural Products Expo West event, located at the Anaheim Convention Center from March 4-6. In its booth (#2906), Epson will showcase its ColorWorks® on-demand color label printer portfolio, demonstrating how organic and natural brands can stay agile, look premium, be cost-effective, and support sustainability goals in labeling and packaging operations.

ColorWorks color label printers deliver highly durable, full-color labels for natural and organic food and consumer packaged goods (CPG) and provide flexibility and reliability that brands and businesses need. On-demand, one-step color label printing can help food and CPG brands simplify packaging operations, reduce production time and maintain consistent, high-quality labeling.

“By printing labels on demand, only as needed, brands can reduce waste, shorten lead times, lower labeling costs, and maintain accurate, compliant labeling while staying flexible as products and regulations evolve,” said Connie Kuo, product manager, Epson America. “The shift to digital color label solutions helps support flexibility, sustainability goals and marketability, granting businesses the capability to print labels, package and sell products all on the same day.”

Epson will showcase its portfolio of on-demand color label solutions and integrated packaging solutions for:

  • Short Runs and Limited-edition Batches: The compact CW-C4000 features a built-in auto cutter and is ideal for low- to mid-volume jobs, providing the flexibility to print short runs and limited-edition batches on-demand.
  • High-volume Batches: The CW-C8000 is a high-speed, high-quality color label printer for high-volume batch runs, delivering label consistency and flexibility at scale. The CW-C6500A is equipped with a built-in auto-cutter for easy job separation and accommodates labels up to 8-inches wide. Designed for mid- to high-volume batch runs, it offers customization capabilities for labeling and branding products of all sizes. Underscoring the media versatility of the ColorWorks lineup, the CW-C6500A can print labels on metallic media for a high-impact, premium finish.
  • Speedy, Seamless Bottle Labeling: The LabelMate Botlr applicator paired with pre-printed labels brings streamlined automation and enhanced efficiency to bottled product packaging.
  • Anywhere, Anytime Labeling: The integrated ColorWorks printer and Ishida Weigh Scale (sold separately) solution can be used in grocery stores, butchers, delis, and bakeries to create full-color labels in real time for prepared foods. The Newcastle mobile powered cart (sold separately) is equipped with a ColorWorks on-demand color label printer that allows businesses to label without cables, supporting a mobile workstation for labeling operations.
  • Shipping Labels, Reimagined: Label Boost® software is a revolutionary solution for printing eye-catching ads with coupons, special promotions and QR codes directly on shipping labels, eliminating the need for extra inserts or secondary labels and making use of existing physical space. Paired with the CW-C6000P, the solution allows businesses to turn every shipping label into a dynamic, full‑color marketing medium and create a new revenue stream by selling ad space on shipping labels.

ColorWorks on-demand color label solutions, engineered with PrecisionCore® technology, deliver full-color, dynamic labels with ease, efficiency and exceptional quality, allowing brands and businesses to harness the power of communication through color. For additional information, visit www.epson.com/colorworks.

About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), X (x.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

Source Epson