Marketing platforms promise a lot. They’re like shiny new gym memberships—you sign up thinking they’ll solve all your problems, but soon realize the hidden fees and limitations leave you wondering if it’s worth it. From extra costs to steep learning curves, the true expense often goes way beyond the initial price tag.

Here’s the thing no one talks about when choosing a marketing platform—it’s not always about the sticker price. It’s about the sneaky, under-the-radar costs that creep up over time, leaving your budget in shambles faster than a midweek DoorDash binge. Today, we’re peeling back the layers to examine the hidden costs (and frustrations) baked into many popular marketing platforms.

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