TUI Total Solutions (TUI), the Florida-based print solutions provider and Xerox channel partner has landed equipment and services deals with racing industry companies International Speedway Corporation (ISC) and NASCAR.

What started as a sponsorship with Zack Jarrell, a local NASCAR driver, has grown into a business partnership with the ISC and NASCAR. TUI secured a managed print services (MPS) contract at Daytona International Speedway, ISC’s facility, and is placing Xerox ConnectKey®-enabled multifunction printers (MFPs) at the speedway and ISC’s corporate offices, as well as NASCAR offices nationwide. TUI will equip ISC and NASCAR with more than 60 of Xerox’s new generation of devices.

“Xerox is an iconic American brand and it’s a privilege for us to offer it to our clients. The technology is, without a doubt, superior to its competitors,” said Zack McDonald, founder, TUI. “Our level of product knowledge and our interest in creating a true partnership, combined with Xerox’s innovative security features, really made an impact when introducing ISC to the technology,” he added.

“Partners like TUI are truly at the forefront of the future of work, helping their small and mid-size clients get work done anytime, anywhere and in the most secure ways possible,” said Darren Cassidy, president, U.S. Channels Unit, Xerox. “We have an unwavering commitment to helping them with that journey, and arming our partners with the technology, tools and expertise that set them apart.”