As competition intensifies across the managed services market, MSPs are rethinking how they attract, engage, and convert new clients. Traditional, one-size-fits-all marketing is giving way to more targeted, data-driven, and personalized approaches — and the numbers back it up.

In the 2026 MSP Marketing Report, ConnectWise surveyed MSPs to understand how marketing strategies are evolving, where firms are investing, and what’s driving real pipeline growth. The findings highlight several clear trends shaping the future of MSP sales and marketing.

Key takeaways from the report include:

  • Why personalization and segmentation are becoming essential for MSP marketing success

  • How MSPs are leveraging AI and automation to scale outreach without increasing headcount

  • Which marketing channels are delivering the highest ROI for lead generation

  • Where MSPs are falling behind — and how top performers are pulling ahead

For MSPs looking to grow beyond referrals and reactively sourced deals, this report provides valuable benchmarks and insight into what’s working across the industry today — and what will matter most moving forward.

This research pairs perfectly with our lead article on personalized outreach, offering data-backed validation for why smarter, more tailored marketing is no longer optional for MSP growth.

Read More → Download the 2026 MSP Marketing Report (PDF)

Source: ConnectWise – Industry Research