By Mark DiMattei, Keypoint Intelligence
Sustainability initiatives are pretty widespread at this point. They are used as signs of corporate fellowship with their customers, selling points to get consumers to choose their products over a competitor’s, or even just as a way to promote a sense of environmental goodwill and desire to help our planet. These methods have gotten so popular that people are now savvy to when companies are overinflating their environmental contributions or using misleading promotions. We’ve even named this convention “greenwashing” after the portmanteau of green (environmental) and whitewash (to deliberately hide someone’s mistakes or faults to exonerate them of fault).
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