Epson to Lead Session for RSPA Members on Building a Successful VAR Channel

LOS ALAMITOS, Calif. – Jan. 20, 2022 – Epson today announced it will be presenting at the upcoming Retail Solutions Providers Association (RSPA) Inspire Conference that will be held from Jan. 23-26 in Clearwater Beach, Fla. Linda Sudderth, North America sales manager, Business Systems at Epson will be leading the workshop session, “Insights for Building a Successful VAR Channel.” Inspire is the RSPA’s annual leadership conference and the retail IT channel’s premiere executive event.

Along with Jason Schlichting, account executive at ScanSource, Sudderth will lead a workshop to help attendees further explore four critical elements for building and managing a VAR channel that were identified during RSPA’s RetailNow 2021 conference last summer – looking at best practices in each of these areas from a VAR and ISV perspective. The workshop will provide attendees with the opportunity to participate in small group discussions about critical elements for success when starting, building and managing a partner channel and the need to be mutually beneficial to make the channel successful.

“Channel programs are designed to be a sales force extension, providing larger geographical coverage and service for local retail and hospitality establishments. Successful partnerships create additional revenue streams and provide better localized service,” said Sudderth. “Building and managing an effective VAR channel is complex and challenging and the channel landscape is evolving – what worked five years ago may not work today or tomorrow. This session will take a deep dive to help attendees uncover best practices and critical elements for building and managing a VAR channel, with a focus on considerations from a VAR, vendor and ISV perspective.”

Epson is a certified, long-standing member of the RSPA and offers a wide array of retail solutions to support customer engagement, increased sales and more efficient cost management to help retail enterprises exceed their vision. RSPA Inspire offers members an event with executive-focused educational presentations, group workshops, panel discussions, and world-class networking through elite excursions away from the resort and during meals, cocktails, and relaxing events at the resort. Sudderth’s workshop will be held on Tuesday, Jan. 25 at 10:25 a.m. For more information, visit

About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: You may also connect with Epson America on Facebook (, Twitter (, YouTube (, and Instagram (

SOURCE Epson America, Inc.